Shopify built around your brand.

Theme customization means editing a purchased theme — Dawn, Prestige, Impulse. It's faster upfront, but you're working against the template's assumptions the entire time. A custom build starts from the Shopify CLI and is built entirely around your brand system and feature requirements. For brands above ~$1M GMV, a custom build usually pays for itself within 18 months compared to the ongoing cost of fighting the template.

Yes. Most advanced project work — checkout extensibility, B2B wholesale, multi-store setups, and Shopify Functions — requires Shopify Plus. Standard plan is fine for smaller stores or early-stage builds. We'll tell you honestly whether Plus is worth the $2,000/month upgrade for what you're actually trying to do.

Yes. Migrations cover all products, collections, customer data, order history, URLs, and 301 redirects — with zero-downtime cutover. WooCommerce to Shopify is the most common. BigCommerce and custom platforms are handled depending on what data access we can get. We run a parallel store until you're ready to flip DNS, and we stay on for two weeks post-launch to catch anything unexpected.

Datae is a Shopify analytics app we built and publish from the App Store. It surfaces revenue, cohort, and customer data that Shopify's native analytics doesn't give you cleanly — without the export-and-pivot workflow. More importantly for you: having shipped a production app means we understand the Shopify platform at a depth most dev shops don't. We've navigated the Partner review process, API rate limits at volume, and the full App Store lifecycle.

Always. Every line of theme code, every private app, every custom integration lives in your GitHub repo under your accounts. No proprietary build system, no hosting dependency, no monthly fee for code you already paid for. If the engagement ends, you keep running — and any Shopify developer can pick up where we left off.

Yes, and across the stack. On the development side, we use AI-assisted workflows to write, review, and test code faster, which translates directly to fewer billable hours and faster delivery. On your store, we'll recommend and configure Shopify's native AI features: Sidekick, Magic product descriptions, AI-powered search and recommendations, where they actually move the needle for your business. We're selective: if a tool costs $200/month and only saves you 30 minutes, we'll say so. Every recommendation starts with what's most cost-efficient for you, not what's newest.

Store Audit: 1 week. Simple theme customization: 1–2 weeks. Custom theme build: 4–8 weeks. Platform migration: 2–4 weeks. Private app or custom integration: 2–6 weeks depending on API complexity. We use AI-assisted development workflows on every project, which consistently cuts delivery time compared to traditional dev shops. We give fixed timelines at the start of every engagement — no moving goalposts. If we're late, we extend the defect warranty at no cost.